Breaking: Gen Z caught being good with money
Out: doom scrolling In: doom saving
What’s In, What’s Out, and What’s Next
Digital balance? That’s hot. Gen Z is over the chaos of last year’s vibes. From dating apps to micro trends and even saving outfits for that “perfect” moment, they’re tossing out what no longer serves them.
They're creating a life that feels good in real time. Think outfit repeating, dinner parties that scream main character energy, and ditching the pressure to always be on. Gen Z wants freedom—freedom to turn up, tune out, and live their best individual lives without the constant worry of looking perfect or falling behind. This isn’t a complete reinvention, it’s an upgrade. One where reclaiming joy and ‘cringey’ hobbies are more important than looking like everyone else. Because caring what people think? That’s out.
Dupes, Reps, and No Regrets
The Walmart Birkin. Skims dupes. Dupe fragrances. Let’s face it: Gen Z is obsessed with looking rich—but on their own terms. This is a generation navigating a paradox: they crave the social cachet of luxury but are equally comfortable remixing it through dupes and creative reinterpretations. Gen Z rejects the outdated need for perfection but still wants to present a curated, aspirational image. They’re blending luxury-inspired vibes with budget-friendly alternatives, creating a look that feels true to their style without breaking the bank. Whether they’re dreaming of influencer status, chasing financial goals, or making statements through curated looks, their approach is rooted in both style and strategy.
For most Gen Zers, the real deal remains the ultimate goal. When that’s out of reach, dupes are the next best thing—luxury-adjacent without the cringe factor of replicas. This nuance is key. Dupes, like Elf’s budget beauty finds or Amazon’s Skims knockoffs, allow Gen Z to channel a luxury-inspired vibe while staying true to their personal style without compromising financial priorities. Replicas, however, feel like a shortcut that undermines the creative effort and originality they value in building a unique look.
Take the mixed reactions to Kylan Darnell’s Christmas haul, which featured replicas of rare or even nonexistent luxury items. While some saw it as a fun flex, others felt it missed the mark in a generation that values authenticity—even in their shortcuts.
Still, there’s an unspoken rule here: If you’re going to rock a replica, make sure it’s unclockable. Otherwise, prepare for the side-eye.
Gen Z's Paranoid (But Smart) Money Moves
It’s 2025, and two things are top of mind: losing weight and saving money. Gen Z isn’t a monolith, though—some are out here building their dream wardrobes, others are getting their steps in with matching gym sets, and many are just focused on saving. Like, seriously saving. Growing up amid economic chaos has made financial security a non-negotiable priority.
When we polled our Youthtellers (ages 15-27), the numbers were surprising. A solid 72% said they stick to a budget, and 88% are actively saving—whether it’s weekly or monthly. Why? The harsh realities of student debt, inflation, and uncertainty have shifted their focus. So, what are they saving for?
A new car
Laptops
A trip to Japan
Emergency funds
"My life-ruining student loans"
*This article was originally posted on Substack. Click HERE to subscribe