‘Gen Z-ers are known for using dark humour to cope during times of turmoil,’ says expert Sara Larsen.

Adolescent Content Featured in The Independent: Driving Gen Z Social Media Trends

January 22, 2025
‘Gen Z-ers are known for using dark humour to cope during times of turmoil,’ says expert Sara Larsen.

Adolescent Content, a leading Gen Z-focused creative agency, has been prominently featured in The Independent for its role in shaping the latest social media trends among Gen Z. Highlighting the rise of TikTok's 'Get Ready With Me' (GRWM) videos, the article underscores Adolescent's ability to tap into cultural moments and leverage authentic storytelling to connect with younger audiences. Through its unique network of over 5,000 diverse Gen Z creators, Adolescent Content helps brands create relatable, trend-driven content that resonates deeply with this digital-native generation.

The Independent article highlights how Adolescent Content stays ahead of the curve by understanding the nuances of Gen Z behavior on social platforms featuring quotes from three of its team's social experts. From fostering conversations around viral trends like GRWM to helping brands navigate the shifting landscape of short-form content, Adolescent demonstrates its expertise in bridging the gap between brands and the ever-evolving preferences of younger audiences.

Read the full article at The Independent.