Meta - We The Culture

Adolescent played a pivotal role in conceptualizing unique and engaging ideas that would resonate deeply with the audience. The team worked closely with the We The Culture teams, partnering to serve as the creative engine behind the campaign, developing original, culturally resonant content that aligns with the initiative’s mission of uplifting Black voices and perspectives.

Through a collaborative process, Adolescent helped shape the vision of the campaign, ensuring the video content was both dynamic and impactful, spanning a range of topics from storytelling, innovation, and art, to community and activism. Adolescent Content's expertise in youth and multicultural content helped bring fresh, authentic ideas to the forefront, emphasizing the power of Black culture in shaping global trends.

Adolescent produced a series of high-quality, original video content that became a core component of the @WeTheCulture initiative. These videos featured a diverse group of Black creators, influencers, and community leaders, offering an inside look into their work, experiences, and contributions to culture.

From concept to post-production, Adolescent ensured each video was visually captivating and deeply personal, utilizing creative formats to highlight the talents and stories of Black creators. The storytelling approach was designed to evoke emotional resonance while fostering a strong sense of community and cultural pride.

The original videos created by Adolescent for @WeTheCulture generated widespread engagement across Meta platforms, receiving millions of views across various content formats.

- 7 million+ views

- 20 million+ impressions

- Grew follower count to 122,000

- 5,000+ comments with 70% positive sentiment

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